An oxymoron is a figure of speech that combines contradictory terms. A woman can’t be “a little pregnant,” a beverage can’t contain “all natural artificial flavors, nothing can be “astronomically small,” and there’s never been a “civil war.”

In the same way, there’s no such thing as “alcoholism treatment,” because alcoholism isn’t a disease and a non-disease can’t be treated or cured. Of course, a witch doctor can “treat” cancer, but that’s not going to cure the disease. Similarly, alcohol rehabs claim to treat alcoholism, but that’s also ineffective.

That’s right — alcohol treatment and rehabs don’t cure alcoholism. Their success rate is actually much lower than that of spontaneous remission or simply seeking no help of any kind, according to federal government research and reports.

The good news is that people can and do achieve sobriety through the Cognitive Behavioral Education program offered by the non-religious, non-12-step St. Jude Program. That’s because alcoholism is a behavior that can be changed once a person understands how to do so.

As the saying goes, the proof is in the pudding. And the non-profit St. Jude program has a long-term success rate of 62% according to outside professional research organizations.